![]() Our clients include design firms, newspapers, tech giants and television broadcasters, among others, needing fonts for various mediums. New PagesĬustom Fonts: ITF has done extensive work for clients across the world from custom lettering and design of all new typefaces to modifications of one of our licensed typefaces for specific needs. Licenses for print, web, Ebook and Apps can be bought directly from our website and we encourage clients seeking corporate and broadcasting licenses contact us directly. Users can choose the number of fonts they want, add the license of their choice, specify number of users/page views and the price calculator displays the price accordingly. We have retained the Glyphs section allowing viewers to see single glyphs in a complete character set as well.īuying Fonts: We have streamlined the buying experience with a simplified visual language and clear heirarchy. The font’s glyphs and text-colour can be compared to another typeface in our library in the new compare fonts section within every font page. Users will find that any layout section can have more than the said font to compare in different contexts. Each font page allows users to view the weights and styles available as well as see them in action in the layouts section. Viewing & Comparing Fonts: Every font page comes with our signature banners and a brand new tool bar that allows users to view and test fonts. More in-depth searchable tags can be accessed in the top bar as well. ![]() We have included an interactive search feature which allows one to streamline their searching experience and categorized based on script, style and intended usage. With such a large library, we had to introduce a smooth and seamless way to navigating them and for users to find the perfect typeface for their needs. Searching for fonts: ITF now offers 75 font families (and counting!) in 9 scripts spanning many genres, intended uses and styles. Some of these features are outlined below: Interface Over the years we have learnt a lot about our users and their font purchasing needs and have contextually modified our model to be most useful to them. Not only did we redesign the interface but also reworked some of our licensing models. It was also time to present to the world some of the corporate work we have done for brands and commissions and also highlight the people behind the work: Our designers. The most important task was to provide a smooth experience for our customers worldwide to be able to seamlessly view, test and purchase fonts directly from our own website. With the completion of major corporate projects, our next task was to redesign our web presence. In the past seven years, we have grown as a company from a small studio to a worldwide team of international designers.Īs we were steadily progressing with the time, our website and brand remained unchanged. ITF has had the pleasure of working with clients small and large, from modest local newspapers to some of the world's largest brands and design firms to create a contemporary standard for indian typography. ITF’s retail catalogue is now widely used in every script we have offered. In 2009, the typographic landscape of India was limited to low quality legacy fonts and practically no retail market for general licensing of good fonts in Indic languages. A lot has changed in the type and design industries since we began, here in India and Abroad. In that time we have published large and small type families in both Indian and Latin scripts for the retail market and have provided typographic solutions to some of the world’s most iconic brands like Apple, Google, Sony and Samsung. ITF has been in business for almost 7 years.
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